Description
**Responsibilities**
+ Develops Brand Plan and LRS in line with Strategic priorities and global and affiliate guidance
+ Identifies and analyzes strategic options and recommends Brand strategic choices and key tactical programs
+ Partners with the cross functions in the development and execution of brand strategies; assumes key role in the development of effective partnerships with KSE.
+ Leads overall initiatives on Repatha
+ Ensures effective communication with relevant affiliate functions.
+ Close collaboration with key markets in Europe – including co-creation on key initiatives and effective best practice sharing
+ Coordinates competitive intelligence and drives competitive action plans
+ Manages performance metrics for Repatha
+ Reviews brand business cases
+ Collaborates with other Brand Director(s) within the EU Marketing & Commercial Excellence team on joint projects
+ Leading and Developing Repatha Marketing Team
**Qualifications**
+ >5 years experience in industry
+ >3 years experience as a Product Manager
+ Fluency in English, both oral and written communications.
+ Documented marketing management track record of success and product launches
+ Cardiovascular marketing experience
+ Computer skills (MS Office programs)
+ Leadership experience
**Competencies**
+ Strong leadership skills
+ Strong competitive mindset
+ Excellent communication skills
+ Ability to effectively operate within a cross-cultural international environment
+ Strong marketing skills (segmentation, positioning, key messages, brand image, etc.)
+ Ability to design a winning brand strategy
+ Ability to champion ideas, take decisions and focus on results
+ Sensitivity to monitor and propose appropriate response to market changes and opportunities
+ Strong business judgment
+ Ability to work in a cross-functional team (e.g. MA, HE, Congresses, Development, Regulatory, Pricing, Supply chain) and build effective internal partnerships
+ Management skills, planning, prioritization, objective setting, meeting management and plan execution
+ Act as a role model for others in line with Amgen values
